What is conversion tracking in Google Ads?

by Petra Manos | Google Ads, Tips | 0 comments

What is conversion tracking in Google Ads?

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First let’s define a conversion. A conversion is an action that’s counted when someone interacts with your advertising or your website in a way that provides value to your business.

Typically your business has major conversions such as transactions or leads, depending on how you trade. You will also have micro conversions that let you know that your visitors showed interest in your products, services or offers.

A major conversion could be a transaction on your website, a submission of your contact form or a call to your business from a mobile phone. A micro conversion may include someone adding a product to their cart, spending more than a minute on your website, starting an online booking or interacting with some aspect of your site.

Conversions are measured either through Google Analytics (link Google Analytics to Google Ads to access them) or with custom tracking codes placed on your website or in a Tag Manager.
It is important to set up conversion tracking to understand the quality and profitability of your ads.

Ideally, every conversion that could lead to revenue is added to Google Ads, with revenue attached. This revenue can be approximate if you deal with leads rather than transactions.

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