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First let’s define a conversion. A conversion is an action that’s counted when someone interacts with your advertising or your website in a way that provides value to your business.

Typically your business has major conversions such as transactions or leads, depending on how you trade. You will also have micro conversions that let you know that your visitors showed interest in your products, services or offers.

A major conversion could be a transaction on your website, a submission of your contact form or a call to your business from a mobile phone. A micro conversion may include someone adding a product to their cart, spending more than a minute on your website, starting an online booking or interacting with some aspect of your site.

Conversions are measured either through Google Analytics (link Google Analytics to Google Ads to access them) or with custom tracking codes placed on your website or in a Tag Manager.
It is important to set up conversion tracking to understand the quality and profitability of your ads.

Ideally, every conversion that could lead to revenue is added to Google Ads, with revenue attached. This revenue can be approximate if you deal with leads rather than transactions.

This tip and many others are found at https://www.petramanos.com/category/tips/


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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

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Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020