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Ad extensions are ad formats that show additional information, “extending” your text ads. They can be added manually or automated.

With automated extensions, Google Ads creates and displays the extension when it predicts it can help improve your ad’s performance. You don’t have to do anything to get them.

These extensions will help your ads to be clicked more often. Automated extensions are compatible with manual extensions as well, so you don’t have to worry about losing your manual extensions if Google automatically assigns some.

Automated extensions include call and message extensions where Google displays your phone number and allows people to call you directly from the ad.

Dynamic sitelink extensions help people to navigate into the part of your website that they are interested in.

Dynamic structured snippet extensions adds text for the range of products or services your business offers.

Location extensions help people find your locations by showing your ads with your address, a map to your location, or the distance to your business.

Seller ratings extensions show reviews next to your ads to identify highly rated businesses.

Dynamic callout extensions include relevant text that can make your ad more descriptive.

What is an “Automated Extension” in Google Ads?

Even though automated extensions are available for Google Ads, I recommend setting up manual extensions. When you set up manual extensions you will have more control over what is in your ad and how often the extension displays.

This tip and many others are found at https://www.petramanos.com/category/tips/


brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018