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Ad extensions are ad formats that show additional information, “extending” your text ads. They can be added manually or automated.

With automated extensions, Google Ads creates and displays the extension when it predicts it can help improve your ad’s performance. You don’t have to do anything to get them.

These extensions will help your ads to be clicked more often. Automated extensions are compatible with manual extensions as well, so you don’t have to worry about losing your manual extensions if Google automatically assigns some.

Automated extensions include call and message extensions where Google displays your phone number and allows people to call you directly from the ad.

Dynamic sitelink extensions help people to navigate into the part of your website that they are interested in.

Dynamic structured snippet extensions adds text for the range of products or services your business offers.

Location extensions help people find your locations by showing your ads with your address, a map to your location, or the distance to your business.

Seller ratings extensions show reviews next to your ads to identify highly rated businesses.

Dynamic callout extensions include relevant text that can make your ad more descriptive.

What is an “Automated Extension” in Google Ads?

Even though automated extensions are available for Google Ads, I recommend setting up manual extensions. When you set up manual extensions you will have more control over what is in your ad and how often the extension displays.

This tip and many others are found at https://www.petramanos.com/category/tips/


Adam Wiles Ecommerce Google Ads

Working with Petra and her team has given me a better understanding of the key indicators that will help in growing my business. The information and service they provide, assists me in refining my business goals and therefore would highly recommend their services.

Adam Wiles CEO of Podiatry First Sports Ecommerce Google Ads April 26, 2021

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021