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Ad extensions are ad formats that show additional information, “extending” your text ads. They can be added manually or automated.

With automated extensions, Google Ads creates and displays the extension when it predicts it can help improve your ad’s performance. You don’t have to do anything to get them.

These extensions will help your ads to be clicked more often. Automated extensions are compatible with manual extensions as well, so you don’t have to worry about losing your manual extensions if Google automatically assigns some.

Automated extensions include call and message extensions where Google displays your phone number and allows people to call you directly from the ad.

Dynamic sitelink extensions help people to navigate into the part of your website that they are interested in.

Dynamic structured snippet extensions adds text for the range of products or services your business offers.

Location extensions help people find your locations by showing your ads with your address, a map to your location, or the distance to your business.

Seller ratings extensions show reviews next to your ads to identify highly rated businesses.

Dynamic callout extensions include relevant text that can make your ad more descriptive.

What is an “Automated Extension” in Google Ads?

Even though automated extensions are available for Google Ads, I recommend setting up manual extensions. When you set up manual extensions you will have more control over what is in your ad and how often the extension displays.

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Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

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I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020