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Ad extensions are ad formats that show additional information, “extending” your text ads. They can be added manually or automated.
With automated extensions, Google Ads creates and displays the extension when it predicts it can help improve your ad’s performance. You don’t have to do anything to get them.
These extensions will help your ads to be clicked more often. Automated extensions are compatible with manual extensions as well, so you don’t have to worry about losing your manual extensions if Google automatically assigns some.
Automated extensions include call and message extensions where Google displays your phone number and allows people to call you directly from the ad.
Dynamic sitelink extensions help people to navigate into the part of your website that they are interested in.
Dynamic structured snippet extensions adds text for the range of products or services your business offers.
Location extensions help people find your locations by showing your ads with your address, a map to your location, or the distance to your business.
Seller ratings extensions show reviews next to your ads to identify highly rated businesses.
Dynamic callout extensions include relevant text that can make your ad more descriptive.
Even though automated extensions are available for Google Ads, I recommend setting up manual extensions. When you set up manual extensions you will have more control over what is in your ad and how often the extension displays.
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