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Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads.

The Ad Rank is used to determine the position of your ad relative to other ads competing for the same search terms. It is calculated using your bid amount (how much you are willing to pay for the click), the quality of your ad and landing page, the reserve price for a bid (Google sets minimum prices depending on the keyword), the competitiveness of an auction, the context of the person’s search and the expected impact of extensions and other ad formats.

The actual formula is a closely guarded secret and most likely changes regularly.

Your Ad Rank is recalculated each time your ad is eligible to appear, so your ad position can and will differ each time. You can however see the percentage of times your ad got into the top of the results, and the absolute top of the results.

If you want to rank higher, you have to bid higher on CPC if you are unable to improve your quality score. If you’re going to do this, it makes sense to bid higher selectively, and target the keywords and audiences most likely to buy from you, or use a Google automatic bidding option that bids on your behalf so that you don’t bid higher all the time.

This tip and many others are found at https://www.petramanos.com/category/tips/

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018