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Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads.

The Ad Rank is used to determine the position of your ad relative to other ads competing for the same search terms. It is calculated using your bid amount (how much you are willing to pay for the click), the quality of your ad and landing page, the reserve price for a bid (Google sets minimum prices depending on the keyword), the competitiveness of an auction, the context of the person’s search and the expected impact of extensions and other ad formats.

The actual formula is a closely guarded secret and most likely changes regularly.

Your Ad Rank is recalculated each time your ad is eligible to appear, so your ad position can and will differ each time. You can however see the percentage of times your ad got into the top of the results, and the absolute top of the results.

If you want to rank higher, you have to bid higher on CPC if you are unable to improve your quality score. If you’re going to do this, it makes sense to bid higher selectively, and target the keywords and audiences most likely to buy from you, or use a Google automatic bidding option that bids on your behalf so that you don’t bid higher all the time.

This tip and many others are found at https://www.petramanos.com/category/tips/

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Adam Wiles Ecommerce Google Ads

Working with Petra and her team has given me a better understanding of the key indicators that will help in growing my business. The information and service they provide, assists me in refining my business goals and therefore would highly recommend their services.

Adam Wiles CEO of Podiatry First Sports Ecommerce Google Ads April 26, 2021