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Quality Score is Google’s estimate of the quality of your ads, keywords, and landing pages. It is reported on a 1-10 scale and is calculated based on expected click-through rate (CTR), ad relevance compared to the keywords being chosen, and the landing page experience. Landing page experience may include keyword density, page loading speed and bounce rate, amongst other factors.

If your ads and landing pages are highly relevant to a specific search query, and other data Google has on users typing those queries, the more likely it is that you’ll see higher Quality Scores.

Your Quality Score is an average of your overall quality during the time period selected. It is not used at auction time to determine Ad Rank, because Ad Rank is calculated every time you compete for a keyword. What happens is Google calculates your quality for that instance, and then your reported Quality Score will be updated based on the average score. This means that you can track Quality Score over time as a lagging indicator to show you if your ads are improving in relevance.

  • Some methods for improving your quality score include:
  • Ad copy that is closely aligned with landing page copy
  • Ad copy and landing page copy that is more closely aligned with the actual search query and intent of the user
  • More targeted audiences
  • The use of relevant extensions
  • A landing page that holds your visitors’ attention for longer

Given that your Ad Rank directly influences the Cost Per Click (CPC) of your ads, monitoring your quality scores will give you insights into how you can reduce advertising cost while simultaneously improving results.

This tip and many others are found at https://www.petramanos.com/category/tips/

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

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I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

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Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020