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This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you measure an earlier interaction like an add-to-cart instead of a purchase).

According to Wordstream, the average landing page conversion rate across all industries is 2.35% and the top 25% landing pages are converting at 5.31% or higher. The same study suggested that only 10% of landing pages have average conversion rates of 11.45% or more.

To be honest though, I don’t find any of this aggregate data to be terribly helpful when it comes to measuring any particular website’s conversion rate, or Google Ads conversion rate, because the “average” results may not be at all relevant in your case.

Instead, look at the distribution of conversion rates across all of your own landing pages, even if you’re not currently promoting them through Google. Then continually try to make your conversion rate through Google Ads better than your own average, by seeking out more relevant keywords, demographics and audiences.

This tip and many others are found at https://www.petramanos.com/category/tips/

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claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

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Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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