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Suggested bid is the price that Google recommends you to bid in the auction for a click. An auction occurs every time a person types that keyword into Google. If you bid this price, you’ll pay this amount per click if a user clicks on your ad.

You can bid less than the recommended bid, but then Google will only show your ad if Google thinks your ad and landing page is more relevant than the competitive bids for that user, or if other competitors are not bidding as high for some reason.

For example, if you bid lower you may find you are showing up more for mobile phone searches rather than desktop, because mobile doesn’t tend to convert as well and so manual bidders will often bid lower for mobile.

You need to take heed of the suggested bid, because it will dictate how much traffic you are likely to get for a given budget. No point in having a $10 daily budget if clicks for the keyword you want cost $11 per click.

Reviewing suggested bid in the Keyword Planner list allows you to find keyword opportunities that are in alignment with your budget. For a larger business with larger budgets, the keywords with higher bids also imply that they are likely to convert better.

To create the suggested bid price, Google has its own internal algorithm for how much a click should cost and also the data from historical paid bids. They compare the historical demand for a keyword versus how much advertisers are willing to pay for it.

This tip and many others are found at https://www.petramanos.com/category/tips/

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020