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Display Paths are part of the URL shown to prospective customers when they see your ads. These Display Paths are optional and display instead of the real URL.

The purpose for these is to give potential customers a clear idea of what page they’ll reach once they click your ad. If it is customised in line with what your customers are looking for then they will be more likely to click on the ad.

What does path 1 and path 2 (Display Path) mean in Google Ads?

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018