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Keyword competition indicates how many advertisers are bidding on a particular keyword. You can see in the “Competition” column of Google Ads’ keyword planner whether a competition for a certain keyword is “high”, “medium” or “low”, but it doesn’t give you the actual number of typical advertisers.

Given that Google Ads uses an auction system to determine the price for a click, If a keyword has high competition, it means the cost for that keyword is likely to be relatively higher compared to similar keywords. This may mean that the keyword converts into revenue well, or it may indicate that it is a broad keyword that is commonly used.

Low competition keywords have relatively fewer bids and so you can spend less to get clicks for those keywords. They may have low competition because they don’t convert into revenue well, or because they are “long tail” keywords that don’t have a lot of search volume. If using these keywords, do check your conversion stats to make sure they’re actually performing. If keywords are unpopular because they don’t bring sales or because they have very low search volume they may actually be more expensive in the long run.

If your budget is really tight, or if you operate within a niche industry then you can take advantage of under-bid keywords with a lower Cost Per Click. If you have a larger advertising budget you may find that you can’t spend your budget if you only use low competition keywords.

Here’s an idea – if you write an answer to a very specific question as an article on your website, try testing the question as a keyword. If it’s a long tail keyword it probably has low competition and low CPC, but because you’re answering the very question being asked, you should get a great clickthrough rate. Use SEMRush or Google Ads keyword planner to come up with good questions to answer.

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Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

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Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020