0405123696 petra@web-data-analytics.com

 1,341 total views,  3 views today

Keyword competition indicates how many advertisers are bidding on a particular keyword. You can see in the “Competition” column of Google Ads’ keyword planner whether a competition for a certain keyword is “high”, “medium” or “low”, but it doesn’t give you the actual number of typical advertisers.

Given that Google Ads uses an auction system to determine the price for a click, If a keyword has high competition, it means the cost for that keyword is likely to be relatively higher compared to similar keywords. This may mean that the keyword converts into revenue well, or it may indicate that it is a broad keyword that is commonly used.

Low competition keywords have relatively fewer bids and so you can spend less to get clicks for those keywords. They may have low competition because they don’t convert into revenue well, or because they are “long tail” keywords that don’t have a lot of search volume. If using these keywords, do check your conversion stats to make sure they’re actually performing. If keywords are unpopular because they don’t bring sales or because they have very low search volume they may actually be more expensive in the long run.

If your budget is really tight, or if you operate within a niche industry then you can take advantage of under-bid keywords with a lower Cost Per Click. If you have a larger advertising budget you may find that you can’t spend your budget if you only use low competition keywords.

Here’s an idea – if you write an answer to a very specific question as an article on your website, try testing the question as a keyword. If it’s a long tail keyword it probably has low competition and low CPC, but because you’re answering the very question being asked, you should get a great clickthrough rate. Use SEMRush or Google Ads keyword planner to come up with good questions to answer.

This tip and many others are found at https://www.petramanos.com/category/tips/


charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020