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Keyword competition indicates how many advertisers are bidding on a particular keyword. You can see in the “Competition” column of Google Ads’ keyword planner whether a competition for a certain keyword is “high”, “medium” or “low”, but it doesn’t give you the actual number of typical advertisers.

Given that Google Ads uses an auction system to determine the price for a click, If a keyword has high competition, it means the cost for that keyword is likely to be relatively higher compared to similar keywords. This may mean that the keyword converts into revenue well, or it may indicate that it is a broad keyword that is commonly used.

Low competition keywords have relatively fewer bids and so you can spend less to get clicks for those keywords. They may have low competition because they don’t convert into revenue well, or because they are “long tail” keywords that don’t have a lot of search volume. If using these keywords, do check your conversion stats to make sure they’re actually performing. If keywords are unpopular because they don’t bring sales or because they have very low search volume they may actually be more expensive in the long run.

If your budget is really tight, or if you operate within a niche industry then you can take advantage of under-bid keywords with a lower Cost Per Click. If you have a larger advertising budget you may find that you can’t spend your budget if you only use low competition keywords.

Here’s an idea – if you write an answer to a very specific question as an article on your website, try testing the question as a keyword. If it’s a long tail keyword it probably has low competition and low CPC, but because you’re answering the very question being asked, you should get a great clickthrough rate. Use SEMRush or Google Ads keyword planner to come up with good questions to answer.

This tip and many others are found at https://www.petramanos.com/category/tips/

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020