0405123696 petra@web-data-analytics.com

 1,836 total views,  3 views today

Google provides you with various different options for targeting in Google Display Network.

1) Managed Placements. You can target which specific websites or categories of websites you want to advertise. You can even target a specific area on a site. This gives you a lot of control, but it greatly limits your reach, and it’s fiddly to do so it’s not something I really recommend unless you have a particular reason to do so. I do recommend always excluding irrelevant placements, however (and usually that includes all mobile apps), and targeting by website category is fine if you don’t do any other method of targeting.

2) Searched Keywords. To target this way on Google Display Network you would create a list of keywords that you would expect your customers to search. The Google Ads keyword planner can be a great help here, or you can take the keywords from your existing search ads. Keyword ideas include your business name and branded terms, your competitors business names, product or service terms or key questions someone may have if they were likely to be your customer. You can create custom audiences from these keywords to locate people who have searched for particular
terms or synonymous terms recently.

3) Past Behaviour on Google. Google collects data about which websites people interact with, and whether they interact with these at an interest level or at a research or transactional level. Google categorises these into Affinity (interest) audiences and In-Market (conversion intent) audiences. There are many pre-defined categories put together by Google which classifies people into the most common ones. You can also create custom audiences based on specific URLs to locate people who have visited websites similar to these. Standard Affinity audiences may include things like “Music Lovers” whereas an In-Market audience may include for example “Trips to New York”, or “Shoes”.

4) Past Behaviour on Your Website or YouTube Channel. These are called remarketing audiences because they market to users who have already encountered your brand in the past. Remarketing audiences are created by you using Google Analytics and/or Google Tag Manager. You can select people who visited any website where you have placed your Google Analytics tag. You can keep them in an audience for up to 540 days and you can segment them based on how they behaved, eg. users who purchased from you, or users who watched your video on how to do fly fishing or users who viewed an online proposal, or users who attended your webinar etc. (This might require conversion tracking through a tool like Google Tag Manager if you want to get really granular). Remarketing can also include people who have watched your video(s) on YouTube.

This tip and many others are found at https://www.petramanos.com/category/tips/

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021