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You can advertise your store and your products using three types of Shopping ads.

The most common Shopping ads are Product Shopping ads. These are created based on the product data that you submit in Google Merchant Center, linked to your ecommerce store. These ads show individual products in search results based on the search terms typed by the user and when a user clicks the ad they are taken directly to the product page.

Showcase Shopping ads let users browse your product range from within Google, and show up if a user types a very broad search term. This enables people to see several of your products at once, which is helpful if they don’t know what they want yet.

Local inventory ads are similar to Product ads, but used by brick and mortar shops rather than ecommerce businesses. They help drive foot traffic to your store by showing searchers that your product is available locally.


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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017