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If you want your website to be seen in Google search results there are two options – the free organic listing or the paid search ads.
While Search Engine Optimization (SEO) can give you more clicks for free, Google Ads works much faster and more reliably than SEO.
Google Ads can scale up or down based on your budget, so you can drive more traffic, sales and leads when you need them, enabling you to run your budget to campaign seasons.
Google Ads also gives you ample data about your ads’ performance so that you are able to readily make adjustments that boost results. You can control elements such as the demographics that see your ads and the keywords your ads are listed against.
If you run an ecommerce store, Google Shopping gives you the ability to show images of the products you have for sale, and stand out in the search results compared to purely text.
Google Ads gives you control over exactly what you want searchers to see, without having to change your website. Also, you can direct users to a specific landing page which is most relevant to the search term they used.
For all these reasons and more, search advertising with Google Ads is highly valuable.