What are the benefits of search advertising with Google Ads?

by Petra Manos | Google Ads, Tips | 0 comments

What are the benefits of search advertising with Google Ads?

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If you want your website to be seen in Google search results there are two options – the free organic listing or the paid search ads.

While Search Engine Optimization (SEO) can give you more clicks for free, Google Ads works much faster and more reliably than SEO.

Google Ads can scale up or down based on your budget, so you can drive more traffic, sales and leads when you need them, enabling you to run your budget to campaign seasons.

Google Ads also gives you ample data about your ads’ performance so that you are able to readily make adjustments that boost results. You can control elements such as the demographics that see your ads and the keywords your ads are listed against.

If you run an ecommerce store, Google Shopping gives you the ability to show images of the products you have for sale, and stand out in the search results compared to purely text.
Google Ads gives you control over exactly what you want searchers to see, without having to change your website. Also, you can direct users to a specific landing page which is most relevant to the search term they used.

For all these reasons and more, search advertising with Google Ads is highly valuable.

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Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

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Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

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It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020