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To be honest, it’s actually really easy to get clicks on the Google Display Network. You can put up an ad and you’ll be getting clicks within minutes of it getting approved. Unfortunately a lot of those will be rubbish clicks by people who would never become your customer.

The better question with Google Display Network, is what are some good ways to get targeted, highly relevant clicks from prospective buyers using the Google Display Network.

To do this, you need to be absolutely scrupulous with regards to your targeting and settings. Here are some of my recommendations:

  • Exclude “mature audience” and profanity placements if your ad is for a general audience – you don’t want to have your brand associated with websites that your brand wouldn’t normally align itself with
  • Always exclude parked domains unless you like throwing away money
  • Target using in-market audiences, custom intent audiences, remarketing audiences, similar audiences and custom affinity audiences. Use “Target” rather than observation and cut out any audiences that don’t perform well. I separate remarketing audiences from cold audiences and give them different bids.
  • Manage your bidding well – ideally pay for conversions only or cap your maximum bid tightly. Display clicks are rarely going to lead to immediate sales, so it’s better to lower your bid for cold audiences as a large number of them will be accidental clicks or will leave your website immediately
  • Always create your remarketing audiences and add social media pixels to your website before you start display advertising
  • Curiosity and click-bait titles get clicks, but will also increase your irrelevant clicks. If you’re going to do this, make sure you’re bidding cheaply for your traffic as a lot of it will be rubbish.
  • Always, always make sure you’re targeting the right location(s), and separate campaigns by location if the price per click needs to be different for each.
  • Make sure your landing page is likely to lead to some kind of business outcome, and make sure that outcome is being measured

This tip and many others are found at https://www.petramanos.com/category/tips/

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020