0405123696 petra@web-data-analytics.com

 1,158 total views,  6 views today

Affinity audiences are used to target people based on topics that they are interested in, but without going to the same level of detail as an in-market audience (which is focused more on what people are researching and shopping for).

You should consider targeting affinity audiences if you are interested in expanding your target audience to users more likely to convert based on their interests, but you don’t want to go too narrow with your targeting.

Also, Google Shopping campaigns only let you target Affinity audiences and remarketing audiences, but not in-market audiences. (Don’t ask me why – I have no idea).​​

So for example, if a shoe shop brings out a new pair of shoes sporting a glittery crown, they might want to target the affinity audience of people who like news about celebrities and royals. They can do so with an Affinity audience. (As a comparison to other audience types, an in-market audience may be people searching for shoes, and a custom intent audience may be people searching for Prince Harry specifically).

With an Affinity audience, you can connect with target audiences that are consistent with the audiences you might buy for offline or TV campaigns.

This tip and many others are found at https://www.petramanos.com/category/tips/

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020