0405123696 petra@web-data-analytics.com

 969 total views,  3 views today

Affinity audiences are used to target people based on topics that they are interested in, but without going to the same level of detail as an in-market audience (which is focused more on what people are researching and shopping for).

You should consider targeting affinity audiences if you are interested in expanding your target audience to users more likely to convert based on their interests, but you don’t want to go too narrow with your targeting.

Also, Google Shopping campaigns only let you target Affinity audiences and remarketing audiences, but not in-market audiences. (Don’t ask me why – I have no idea).​​

So for example, if a shoe shop brings out a new pair of shoes sporting a glittery crown, they might want to target the affinity audience of people who like news about celebrities and royals. They can do so with an Affinity audience. (As a comparison to other audience types, an in-market audience may be people searching for shoes, and a custom intent audience may be people searching for Prince Harry specifically).

With an Affinity audience, you can connect with target audiences that are consistent with the audiences you might buy for offline or TV campaigns.

This tip and many others are found at https://www.petramanos.com/category/tips/

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020