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Yes! You can copy a Google Ads campaign to create a new campaign. A copied campaign has the same structure and settings as the original campaign.

I recommend copying campaigns or using an experiment if you want to make a significant change to a campaign, such as changing the bidding model for an established campaign. If a campaign undergoes a significant change, it will go back into Learning mode, and then any past learning that your campaign had acquired will be lost. Losing the past learning can be particularly detrimental to ecommerce businesses that rely on achieving Return on Ad Spend targets to make a profit, because losing the learnings will mean Google needs to start over with building the data for these targets.

Since you might want to be able to revert back to the old bidding model, it is better to duplicate a campaign, pause the original, make the changes and then activate the new one.

To duplicate a campaign, you’ll need to sign into Google Ads and click Campaigns.

Check the box next to the campaign or campaigns that you’d like to duplicate.

From the “Edit” drop-down menu, select Copy (or Control-C for PCs, Command-C for Macs).

Open the “Edit” drop-down menu again, and select Paste (or Control-V for PCs, Command-V for Macs). Don’t forget to check the box next to “Pause new campaigns after pasting” if you don’t want your copied campaigns to start running immediately.


Kiley Hay Baby Carriers Australia

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With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

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It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

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Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

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Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020