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Yes! You can copy a Google Ads campaign to create a new campaign. A copied campaign has the same structure and settings as the original campaign.

I recommend copying campaigns or using an experiment if you want to make a significant change to a campaign, such as changing the bidding model for an established campaign. If a campaign undergoes a significant change, it will go back into Learning mode, and then any past learning that your campaign had acquired will be lost. Losing the past learning can be particularly detrimental to ecommerce businesses that rely on achieving Return on Ad Spend targets to make a profit, because losing the learnings will mean Google needs to start over with building the data for these targets.

Since you might want to be able to revert back to the old bidding model, it is better to duplicate a campaign, pause the original, make the changes and then activate the new one.

To duplicate a campaign, you’ll need to sign into Google Ads and click Campaigns.

Check the box next to the campaign or campaigns that you’d like to duplicate.

From the “Edit” drop-down menu, select Copy (or Control-C for PCs, Command-C for Macs).

Open the “Edit” drop-down menu again, and select Paste (or Control-V for PCs, Command-V for Macs). Don’t forget to check the box next to “Pause new campaigns after pasting” if you don’t want your copied campaigns to start running immediately.

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018