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Yes! You can copy a Google Ads campaign to create a new campaign. A copied campaign has the same structure and settings as the original campaign.

I recommend copying campaigns or using an experiment if you want to make a significant change to a campaign, such as changing the bidding model for an established campaign. If a campaign undergoes a significant change, it will go back into Learning mode, and then any past learning that your campaign had acquired will be lost. Losing the past learning can be particularly detrimental to ecommerce businesses that rely on achieving Return on Ad Spend targets to make a profit, because losing the learnings will mean Google needs to start over with building the data for these targets.

Since you might want to be able to revert back to the old bidding model, it is better to duplicate a campaign, pause the original, make the changes and then activate the new one.

To duplicate a campaign, you’ll need to sign into Google Ads and click Campaigns.

Check the box next to the campaign or campaigns that you’d like to duplicate.

From the “Edit” drop-down menu, select Copy (or Control-C for PCs, Command-C for Macs).

Open the “Edit” drop-down menu again, and select Paste (or Control-V for PCs, Command-V for Macs). Don’t forget to check the box next to “Pause new campaigns after pasting” if you don’t want your copied campaigns to start running immediately.


Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

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Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

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Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

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Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020