0405123696 petra@web-data-analytics.com

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Yes, the search volumes in Keyword Planner are real.

These search volume numbers are based on how many searches are performed by users in the geographical region you set in the planner. It is measured by the total number of searches that are performed in Google search engine, expressed as the average monthly volume during the previous 12-month period.

If the search volume for a term is very low it won’t show up in the Keyword Planner, but the Keyword Planner will go as low as an average of 10 searches per month.

If the numbers seem a bit high in the planner, make sure you have the correct geographical region. Keep in mind your campaigns may be more localized than the Keyword Planner. The Keyword Planner will show you how many people are searching for keywords or terms in specific cities, states, and countries.

If numbers in the Keyword Planner seem a bit low, it might mean that you need to add a more diverse set of keywords into your keywords list, or you may need to broaden your geographical reach.

If your ads are targeting the same geographical region as you have set in the Keyword Planner, but you are getting much fewer clicks than the planner says are available, then you can identify whether your ads may reach a wider audience or not by checking your keywords’ Impression Share.

Impression Share tells you what percentage of the searches matching that keyword that you were eligible to show for you actually showed for. I.e. if you got 30 clicks and 30% impression share, it means that 100 clicks were available for you but you only won 30 of them in Google’s auction process.

If your Impression Share is high then you may be excluding too many demographics or audiences. If it’s low then you might need to increase bids or improve your keyword quality score in order to get a higher percentage of the searches for that keyword.

This tip and many others are found at https://www.petramanos.com/category/tips/


leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

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Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

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Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020