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Yes, the search volumes in Keyword Planner are real.

These search volume numbers are based on how many searches are performed by users in the geographical region you set in the planner. It is measured by the total number of searches that are performed in Google search engine, expressed as the average monthly volume during the previous 12-month period.

If the search volume for a term is very low it won’t show up in the Keyword Planner, but the Keyword Planner will go as low as an average of 10 searches per month.

If the numbers seem a bit high in the planner, make sure you have the correct geographical region. Keep in mind your campaigns may be more localized than the Keyword Planner. The Keyword Planner will show you how many people are searching for keywords or terms in specific cities, states, and countries.

If numbers in the Keyword Planner seem a bit low, it might mean that you need to add a more diverse set of keywords into your keywords list, or you may need to broaden your geographical reach.

If your ads are targeting the same geographical region as you have set in the Keyword Planner, but you are getting much fewer clicks than the planner says are available, then you can identify whether your ads may reach a wider audience or not by checking your keywords’ Impression Share.

Impression Share tells you what percentage of the searches matching that keyword that you were eligible to show for you actually showed for. I.e. if you got 30 clicks and 30% impression share, it means that 100 clicks were available for you but you only won 30 of them in Google’s auction process.

If your Impression Share is high then you may be excluding too many demographics or audiences. If it’s low then you might need to increase bids or improve your keyword quality score in order to get a higher percentage of the searches for that keyword.

This tip and many others are found at https://www.petramanos.com/category/tips/


Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

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With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020