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Yes, you can target women or men exclusively.

Google’s targeting won’t be perfect in this respect. It attaches its cookie to your browser and will attempt to work out if you’re a man or a woman based on whether you’re signed in, or if you look at websites that have been typically associated with a specific gender.

If the same browser is used by multiple members of the same family, or if you clear the cookies, go incognito or you don’t use that browser very often, then Google will either guess, or will mark you as unknown.

As such, there are actually three options available for targeting – male, female and unknown.

For any of these three options, you can include or exclude as a whole group or you can increase or decrease how much you are willing to pay via a bid adjustment.

If you have a good idea of your demographic targeting, it might be worthwhile including, excluding or adjusting bids based on age at the same time as gender.

This tip and many others are found at https://www.petramanos.com/category/tips/

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

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I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021