0405123696 petra@web-data-analytics.com

 3,360 total views,  9 views today

The answer is Yes! And I strongly recommend previewing your ads before you release them, as this can help you to spot errors before they go live.

While creating or editing your display ads through the Google Ads web interface, a preview pane opens on the right-hand side of the page. By default it shows the mobile preview, but you can also choose desktop preview by clicking on the desktop icon. Don’t forget to preview your ad on both mobile and desktop.

It’s particularly important to preview and check Responsive Display Ads carefully, because Google creates these for you and you don’t want to discover later that the logo is missing or an image is cropped strangely or the titles or text don’t mix well.

One thing to keep in mind when previewing Display ads – the preview isn’t always exactly what a user will see.

With responsive ads, Google will resize the different elements to fit the space. Sometimes to make them fit well they will animate the ads such as rotating between the title and description. Google may also make the colour from the image wrap around the border for the text rather than having the image and the text entirely separate.

So, when it comes to Google’s “creative license” with RDA ads, unfortunately you can’t preview these to the level of detail you might like.

When you preview your responsive ad it will also show you text and native formats even if you have these turned off. You can toggle between formats to only show Image ads if you have text ads turned off.

When it comes to fixed-size ads, the preview should exactly match the way the ad will look, with the exception of ecommerce Dynamic ads, which adjust the pictures of products in line with a shopping feed.

It’s important to always preview fixed-size and Dynamic ads as well, so that you know what its going to look like in real life. Previewing enabled us to spot and fix this error in an ecommerce Dynamic ad where the same product showed up twice:

Error in Ecommerce Dynamic Display Ad

This tip and many others are found at https://www.petramanos.com/category/tips/

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021