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The answer is Yes! And I strongly recommend previewing your ads before you release them, as this can help you to spot errors before they go live.

While creating or editing your display ads through the Google Ads web interface, a preview pane opens on the right-hand side of the page. By default it shows the mobile preview, but you can also choose desktop preview by clicking on the desktop icon. Don’t forget to preview your ad on both mobile and desktop.

It’s particularly important to preview and check Responsive Display Ads carefully, because Google creates these for you and you don’t want to discover later that the logo is missing or an image is cropped strangely or the titles or text don’t mix well.

One thing to keep in mind when previewing Display ads – the preview isn’t always exactly what a user will see.

With responsive ads, Google will resize the different elements to fit the space. Sometimes to make them fit well they will animate the ads such as rotating between the title and description. Google may also make the colour from the image wrap around the border for the text rather than having the image and the text entirely separate.

So, when it comes to Google’s “creative license” with RDA ads, unfortunately you can’t preview these to the level of detail you might like.

When you preview your responsive ad it will also show you text and native formats even if you have these turned off. You can toggle between formats to only show Image ads if you have text ads turned off.

When it comes to fixed-size ads, the preview should exactly match the way the ad will look, with the exception of ecommerce Dynamic ads, which adjust the pictures of products in line with a shopping feed.

It’s important to always preview fixed-size and Dynamic ads as well, so that you know what its going to look like in real life. Previewing enabled us to spot and fix this error in an ecommerce Dynamic ad where the same product showed up twice:

Error in Ecommerce Dynamic Display Ad

This tip and many others are found at https://www.petramanos.com/category/tips/

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020