Is Google Ads free to use?

by Petra Manos | Google Ads, Tips | 0 comments

Is Google Ads free to use?

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Running ads through Google Ads is charged per click, or per 1000 display impressions depending on your billing option. Most business use the per click, model also known as Pay Per Click (PPC). This means you’ll get charged for every click your ads will receive.

That said, you can create an account for free and perform keyword research for free. You can also set up Display advertising where you get free impressions (people can see your ad for free) but only pay for the clicks. This can be extremely inexpensive when remarketing, because your remarketing audience already knows you and tends to click less often. (But each impression reminds them of your business – for free!).

Getting your ads live on Google will lead to a financial outlay, but you can choose how much you spend per day.

Using the services of a Google Ads specialist like Petra Manos from The Quantified Web will help you to get the most out of your budget, because we know which settings to apply to get you a better deal.

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Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

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Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

I recently worked with Petra to improve my understanding of Google Tag Manager.

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Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

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