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It’s super important to choose the right keywords when using Search ads in Google Ads. The keywords typed or spoken into Google give a strong indication of what the user is looking for and whether they could become a paying customer or are just looking for information.

The Google Ads Keyword Planner provides you with a wealth of information about what people are searching for. Use the keyword suggestion tool to give you a long list of suggested keywords on your topic. Once you have this list, it’s time to whittle it into possibilities!

The first thing you want to do is look for keywords that would indicate someone is searching to pay for a solution rather than looking for a free option. Try to group keywords into different categories so that you can tailor the ads to their needs.

Since your budget is limited, it’s better to choose keywords that indicate someone is closer to a purchase decision. If you select common keywords with 100,000 searches per month you’ll have the opportunity to get lots of clicks. But then you have to pay for all those clicks!

A lower volume high intention keyword might only bring you twenty new visitors a month but those visitors might be ready to buy right now. Since you need real business results to pay for your ads, always go for the keywords that are most likely to get you sales.

If you have competitors bidding against your business name, you’ll probably want to include your own business name in your keywords, because ads show up before organic search listings in Google.

Next, you’ll want to use your ideas list to come up with “negative” keywords. These are the words that would indicate that someone would not make a good customer for you. So if you sell silk shirts, “pattern for silk shirt” would be a negative keyword phrase. Since you don’t sell patterns you don’t want to pay for these users to come to your website. A negative keyword excludes those users from seeing your ad. Ultimately you’d want to have as many, or more, negative keywords as positive ones.

Do take into account the Cost Per Click (CPC) of your chosen keywords. Keywords vary in price vastly between different industries. If you sell a product that’s $10, you don’t want to target a keyword that costs $9 per click!

Make sure you only target keywords that you can cover with a reasonable Return on Ad Spend given the expected conversion rate. Sometimes that might mean you have to exclude Search as an advertising channel as it costs more than some other options.

This tip and many others are found at https://www.petramanos.com/category/tips/

Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020