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This depends on which Google Network you want to run remarketing ads.

Display is the most lenient. For Google Display Network your remarketing audience must include a minimum of 100 cookies (basically users, but it roughly equates to browsers). You can build these pretty quickly as many businesses will have at least this many website visitors every day.

For Google Search Network and YouTube your list must include a minimum of 1000 cookies.

If you want to increase the number of cookies, choose a longer timeframe for cookie collection. This is a good practice anyway, so that you don’t lose these long-term visitors from your list. You can set your remarketing list to collect users up to 540 days since they last interacted with your business, but by default it is set to only 30 days.

If you want to restrict your remarketing audience to people who have added products to cart or interacted on your website you can definitely do so, but keep in mind that the more restrictive you make the requirement, the smaller your list will be and you might not meet the minimum size requirements to use the list straight away.

This tip and many others are found at https://www.petramanos.com/category/tips/

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Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Erica Stacey Scout Digital

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Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

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Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020