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To track phone calls from your ads you have to set up conversions. There are actually four different ways to track phone call conversions, and they will all get different results. You can use more than one method at a time to get the best data.

Method #1
Using a call-only ad or a call extension, you can generate phonecalls directly from your ads in Google, bypassing your website altogether. This is suitable for local service businesses where people tend to call, like trades or hairdressers etc. You can set a minimum call length so that only calls that last the minimum requirement will be counted as a conversion.

Method #2
If a user clicks on your website link instead of a phone number link, the person may still call you based on seeing your phone number on your website. If they are using a desktop you miss out on tracking the interaction unless you use a tracking number. A tracking number replaces the phone number on your website with a unique phone number that Google associates with your ad. To get this type of tracking working you will need to add Google phone number tracking code to your website. This will automatically switch the number while your page is loading, replacing your phone number with the unique Google number.

Method #3
On a mobile phone, any link that begins with “tel:” can be clicked and lead to a phone call. Using Google Tag Manager (or adding the code manually which I don’t recommend) you can set up tracking that tells you every time someone clicks on one of these telephone links, even if the link is embedded into a button. This method will only track clicks, not the actual phone call.

Method #4
Lastly, there are other commercial services that are similar to Google’s call tracking service but that give you more features such as Google Analytics integration, and the ability for you to record calls, or mark them as different type of calls, such as customer service or a converting sales call. My favourite of these is Delacon, but Avanser is also popular. If you set up one of these systems, you will then import the call conversions into Google Ads from Google Analytics.

This tip and many others are found at https://www.petramanos.com/category/tips/

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brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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