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To track phone calls from your ads you have to set up conversions. There are actually four different ways to track phone call conversions, and they will all get different results. You can use more than one method at a time to get the best data.

Method #1
Using a call-only ad or a call extension, you can generate phonecalls directly from your ads in Google, bypassing your website altogether. This is suitable for local service businesses where people tend to call, like trades or hairdressers etc. You can set a minimum call length so that only calls that last the minimum requirement will be counted as a conversion.

Method #2
If a user clicks on your website link instead of a phone number link, the person may still call you based on seeing your phone number on your website. If they are using a desktop you miss out on tracking the interaction unless you use a tracking number. A tracking number replaces the phone number on your website with a unique phone number that Google associates with your ad. To get this type of tracking working you will need to add Google phone number tracking code to your website. This will automatically switch the number while your page is loading, replacing your phone number with the unique Google number.

Method #3
On a mobile phone, any link that begins with “tel:” can be clicked and lead to a phone call. Using Google Tag Manager (or adding the code manually which I don’t recommend) you can set up tracking that tells you every time someone clicks on one of these telephone links, even if the link is embedded into a button. This method will only track clicks, not the actual phone call.

Method #4
Lastly, there are other commercial services that are similar to Google’s call tracking service but that give you more features such as Google Analytics integration, and the ability for you to record calls, or mark them as different type of calls, such as customer service or a converting sales call. My favourite of these is Delacon, but Avanser is also popular. If you set up one of these systems, you will then import the call conversions into Google Ads from Google Analytics.

This tip and many others are found at https://www.petramanos.com/category/tips/

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