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To track phone calls from your ads you have to set up conversions. There are actually four different ways to track phone call conversions, and they will all get different results. You can use more than one method at a time to get the best data.

Method #1
Using a call-only ad or a call extension, you can generate phonecalls directly from your ads in Google, bypassing your website altogether. This is suitable for local service businesses where people tend to call, like trades or hairdressers etc. You can set a minimum call length so that only calls that last the minimum requirement will be counted as a conversion.

Method #2
If a user clicks on your website link instead of a phone number link, the person may still call you based on seeing your phone number on your website. If they are using a desktop you miss out on tracking the interaction unless you use a tracking number. A tracking number replaces the phone number on your website with a unique phone number that Google associates with your ad. To get this type of tracking working you will need to add Google phone number tracking code to your website. This will automatically switch the number while your page is loading, replacing your phone number with the unique Google number.

Method #3
On a mobile phone, any link that begins with “tel:” can be clicked and lead to a phone call. Using Google Tag Manager (or adding the code manually which I don’t recommend) you can set up tracking that tells you every time someone clicks on one of these telephone links, even if the link is embedded into a button. This method will only track clicks, not the actual phone call.

Method #4
Lastly, there are other commercial services that are similar to Google’s call tracking service but that give you more features such as Google Analytics integration, and the ability for you to record calls, or mark them as different type of calls, such as customer service or a converting sales call. My favourite of these is Delacon, but Avanser is also popular. If you set up one of these systems, you will then import the call conversions into Google Ads from Google Analytics.

This tip and many others are found at https://www.petramanos.com/category/tips/

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020