0405123696 petra@web-data-analytics.com

 1,272 total views,  6 views today

To track phone calls from your ads you have to set up conversions. There are actually four different ways to track phone call conversions, and they will all get different results. You can use more than one method at a time to get the best data.

Method #1
Using a call-only ad or a call extension, you can generate phonecalls directly from your ads in Google, bypassing your website altogether. This is suitable for local service businesses where people tend to call, like trades or hairdressers etc. You can set a minimum call length so that only calls that last the minimum requirement will be counted as a conversion.

Method #2
If a user clicks on your website link instead of a phone number link, the person may still call you based on seeing your phone number on your website. If they are using a desktop you miss out on tracking the interaction unless you use a tracking number. A tracking number replaces the phone number on your website with a unique phone number that Google associates with your ad. To get this type of tracking working you will need to add Google phone number tracking code to your website. This will automatically switch the number while your page is loading, replacing your phone number with the unique Google number.

Method #3
On a mobile phone, any link that begins with “tel:” can be clicked and lead to a phone call. Using Google Tag Manager (or adding the code manually which I don’t recommend) you can set up tracking that tells you every time someone clicks on one of these telephone links, even if the link is embedded into a button. This method will only track clicks, not the actual phone call.

Method #4
Lastly, there are other commercial services that are similar to Google’s call tracking service but that give you more features such as Google Analytics integration, and the ability for you to record calls, or mark them as different type of calls, such as customer service or a converting sales call. My favourite of these is Delacon, but Avanser is also popular. If you set up one of these systems, you will then import the call conversions into Google Ads from Google Analytics.

This tip and many others are found at https://www.petramanos.com/category/tips/

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020