0405123696 petra@web-data-analytics.com

 1,350 total views,  3 views today

Google lets you choose audiences based on their intent, their interests and their past interactions with your business.

The way that this all happens behind the scenes is fascinating, especially when you comprehend the sheer number of searches and volume of data that Google captures and works with every day.

Basically, users are categorized into a variety of different pre-defined categories, and Google can even work with custom categories that you create yourself.
As the Google Ads blog points out, “Our system looks at the types of pages a user visits, taking into account how recently and frequently those pages have been visited, and then associates their browser with relevant interest categories. Using these categories, you can show ads to the people most likely to purchase your products or services, and you can reach them across all types of sites in the Google Display Network in addition to contextually relevant sites.”

Targeting can be applied to Search and Shopping ads as well, but the range of options are most broad for Display.

You don’t actually need to apply targeting if you use Google Ads’ artificial intelligence algorithms (although applying targeting gets better results for typical budgets in my opinion). If you select a bidding algorithm like “Maximize conversion value” then Google will automatically search for the audiences it thinks will work best and bid on your behalf for them. This artificial intelligence is based on data you provide to Google about conversions and revenue from your users who originated from Google Ads. Google also has data about how likely a user is to transact or convert online due to those users interactions with other websites around the web.

This tip and many others are found at https://www.petramanos.com/category/tips/


Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020