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A “bounce” can be measured in Google Ads if Google Ads and Google Analytics are linked together.

A bounce happens when a user visits a page on your website and then does not access any further pages within that browsing session.

If you add additional tracking code to your website to track your users’ interactions with your website then this tracking code can prevent a bounce from occurring. You can influence your bounce rate based on how you implement this tracking.

Generally, a high bounce rate is considered “bad” and a low bounce rate is considered “good”.

That said, a very low bounce rate probably indicates an error in your tracking code. A high bounce rate may occur if you send traffic to a page that is designed for efficient lead generation. These pages (known as squeeze pages) often minimise links to other pages on your site and give the user the option to either sign up for something or leave. While these pages will have a high bounce rate, a well designed squeeze page will make up for it due to a greater number of signups.

This tip and many others are found at https://www.petramanos.com/category/tips/

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

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Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

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Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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