How does Google calculate bounce rate in Google Ads?

by Petra Manos | Google Ads, Tips | 0 comments

How does Google calculate bounce rate in Google Ads?

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A “bounce” can be measured in Google Ads if Google Ads and Google Analytics are linked together.

A bounce happens when a user visits a page on your website and then does not access any further pages within that browsing session.

If you add additional tracking code to your website to track your users’ interactions with your website then this tracking code can prevent a bounce from occurring. You can influence your bounce rate based on how you implement this tracking.

Generally, a high bounce rate is considered “bad” and a low bounce rate is considered “good”.

That said, a very low bounce rate probably indicates an error in your tracking code. A high bounce rate may occur if you send traffic to a page that is designed for efficient lead generation. These pages (known as squeeze pages) often minimise links to other pages on your site and give the user the option to either sign up for something or leave. While these pages will have a high bounce rate, a well designed squeeze page will make up for it due to a greater number of signups.

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