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Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads reaches billions of people every day via search, email, and other online activities. To help customers find your brand, you have to participate in their search.

According to Google, advertisers on their platform make $2 for every $1 spent. That means, if you implement Google Ads well, you can expect to double your investment by using Google’s ad platform. That some companies see a much, much higher ROI.

On the other hand, Facebook is a social network. This means most people aren’t searching to find products or services, they are looking to catch up with friends, share their activities and get the latest updates from their friends or favourite artists. The intent to purchase isn’t as high as Google Ads.

Facebook has more than two and a half billion monthly active users. You can find almost any target or niche market on the platform. But remember that the intent is slightly different on Facebook.

Online advertising on both platforms, Google and Facebook Ads can help you in building brand awareness, driving buyer behavior and using repetition to improve sales.

You could be spending as little as $50 a month on Facebook taking advantage of its lower ad cost and excellent demographic targeting or invest your marketing budget to Google Ads to take advantage of strong search intent that leads to higher conversions.

This tip and many others are found at https://www.petramanos.com/category/tips/

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020