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Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for users’ activity. Google Ads reaches billions of people every day via search, email, and other online activities. To help customers find your brand, you have to participate in their search.

According to Google, advertisers on their platform make $2 for every $1 spent. That means, if you implement Google Ads well, you can expect to double your investment by using Google’s ad platform. That said, some companies see a much, much higher ROI (especially if you work with a specialist agency like The Quantified Web).

On the other hand, Facebook is a social network. This means most people aren’t searching to find products or services, they are looking to catch up with friends, share their activities and get the latest updates from their friends or favourite artists. The intent to purchase isn’t as high as Google Ads.

Facebook has more than two and a half billion monthly active users. You can find almost any target or niche market on the platform. But remember that the intent is slightly different on Facebook.

Online advertising on both platforms, using both Google and Facebook Ads at the same time, can help you in building brand awareness, driving buyer behavior and using repetition to improve sales. It is a case of 1 + 1 = 3, because you are reminding people of your business when they are in different frames of mind, and therefore you are more likely to capture them when they are ready to buy.

My recommendation is to become really good at Google Ads or Facebook Ads over a period of 6 months to a year and running remarketing ads on the other channel. Then when you can, run ads on both, ensuring you do use remarketing on both channels. Facebook and Google ads require really different abilities, so if you’re great at one you may consider outsourcing the other.

This tip and many others are found at https://www.petramanos.com/category/tips/

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Adam Wiles Ecommerce Google Ads

Working with Petra and her team has given me a better understanding of the key indicators that will help in growing my business. The information and service they provide, assists me in refining my business goals and therefore would highly recommend their services.

Adam Wiles CEO of Podiatry First Sports Ecommerce Google Ads April 26, 2021