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Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads reaches billions of people every day via search, email, and other online activities. To help customers find your brand, you have to participate in their search.
According to Google, advertisers on their platform make $2 for every $1 spent. That means, if you implement Google Ads well, you can expect to double your investment by using Google’s ad platform. That some companies see a much, much higher ROI.
On the other hand, Facebook is a social network. This means most people aren’t searching to find products or services, they are looking to catch up with friends, share their activities and get the latest updates from their friends or favourite artists. The intent to purchase isn’t as high as Google Ads.
Facebook has more than two and a half billion monthly active users. You can find almost any target or niche market on the platform. But remember that the intent is slightly different on Facebook.
Online advertising on both platforms, Google and Facebook Ads can help you in building brand awareness, driving buyer behavior and using repetition to improve sales.
You could be spending as little as $50 a month on Facebook taking advantage of its lower ad cost and excellent demographic targeting or invest your marketing budget to Google Ads to take advantage of strong search intent that leads to higher conversions.
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