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Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads reaches billions of people every day via search, email, and other online activities. To help customers find your brand, you have to participate in their search.

According to Google, advertisers on their platform make $2 for every $1 spent. That means, if you implement Google Ads well, you can expect to double your investment by using Google’s ad platform. That some companies see a much, much higher ROI.

On the other hand, Facebook is a social network. This means most people aren’t searching to find products or services, they are looking to catch up with friends, share their activities and get the latest updates from their friends or favourite artists. The intent to purchase isn’t as high as Google Ads.

Facebook has more than two and a half billion monthly active users. You can find almost any target or niche market on the platform. But remember that the intent is slightly different on Facebook.

Online advertising on both platforms, Google and Facebook Ads can help you in building brand awareness, driving buyer behavior and using repetition to improve sales.

You could be spending as little as $50 a month on Facebook taking advantage of its lower ad cost and excellent demographic targeting or invest your marketing budget to Google Ads to take advantage of strong search intent that leads to higher conversions.

This tip and many others are found at https://www.petramanos.com/category/tips/

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020