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Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad.

Google Ads has two options for Display ads – either fixed size, or responsive. Responsive ads are generated by Google using images and text. They fit all the different sized placements around the web because Google resizes them dynamically. Fixed-size Display ads on the other hand are pre-designed to fit a specific size ad slot on the Google Display Network. These are typically used by larger businesses who have the budget to spend on graphic designers who can resize all the ads manually, or by any business who wants to control with precision what their ads look like.

So, assuming that your idea of a banner ad is this fixed-size, fixed-appearance (or fixed sized animated) type of ad, the way that you would create an ad like that is by clicking the “Upload display ads” option when you create a new Display campaign in Google Ads.

At this point you need to know exactly what you plan to upload, because there are a plethora of different sizes and formats available. You can upload GIF, JPG, PNG, HTML5 or AMPHTML (HTML ads are the animated ones). Then once you have worked out the media type, there are 20 different sizes available.

You can choose to add media that fits any of these sizes. The ad must exactly match the size in pixels dictated by the Google Ads ad slot. You need to upload a separate ad for every size slot you want to take.

This tip and many others are found at https://www.petramanos.com/category/tips/

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brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017