0405123696 petra@web-data-analytics.com

 1,158 total views,  3 views today

Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad.

Google Ads has two options for Display ads – either fixed size, or responsive. Responsive ads are generated by Google using images and text. They fit all the different sized placements around the web because Google resizes them dynamically. Fixed-size Display ads on the other hand are pre-designed to fit a specific size ad slot on the Google Display Network. These are typically used by larger businesses who have the budget to spend on graphic designers who can resize all the ads manually, or by any business who wants to control with precision what their ads look like.

So, assuming that your idea of a banner ad is this fixed-size, fixed-appearance (or fixed sized animated) type of ad, the way that you would create an ad like that is by clicking the “Upload display ads” option when you create a new Display campaign in Google Ads.

At this point you need to know exactly what you plan to upload, because there are a plethora of different sizes and formats available. You can upload GIF, JPG, PNG, HTML5 or AMPHTML (HTML ads are the animated ones). Then once you have worked out the media type, there are 20 different sizes available.

You can choose to add media that fits any of these sizes. The ad must exactly match the size in pixels dictated by the Google Ads ad slot. You need to upload a separate ad for every size slot you want to take.

This tip and many others are found at https://www.petramanos.com/category/tips/

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020