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Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad.

Google Ads has two options for Display ads – either fixed size, or responsive. Responsive ads are generated by Google using images and text. They fit all the different sized placements around the web because Google resizes them dynamically. Fixed-size Display ads on the other hand are pre-designed to fit a specific size ad slot on the Google Display Network. These are typically used by larger businesses who have the budget to spend on graphic designers who can resize all the ads manually, or by any business who wants to control with precision what their ads look like.

So, assuming that your idea of a banner ad is this fixed-size, fixed-appearance (or fixed sized animated) type of ad, the way that you would create an ad like that is by clicking the “Upload display ads” option when you create a new Display campaign in Google Ads.

At this point you need to know exactly what you plan to upload, because there are a plethora of different sizes and formats available. You can upload GIF, JPG, PNG, HTML5 or AMPHTML (HTML ads are the animated ones). Then once you have worked out the media type, there are 20 different sizes available.

You can choose to add media that fits any of these sizes. The ad must exactly match the size in pixels dictated by the Google Ads ad slot. You need to upload a separate ad for every size slot you want to take.

This tip and many others are found at https://www.petramanos.com/category/tips/

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020