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Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad.

Google Ads has two options for Display ads – either fixed size, or responsive. Responsive ads are generated by Google using images and text. They fit all the different sized placements around the web because Google resizes them dynamically. Fixed-size Display ads on the other hand are pre-designed to fit a specific size ad slot on the Google Display Network. These are typically used by larger businesses who have the budget to spend on graphic designers who can resize all the ads manually, or by any business who wants to control with precision what their ads look like.

So, assuming that your idea of a banner ad is this fixed-size, fixed-appearance (or fixed sized animated) type of ad, the way that you would create an ad like that is by clicking the “Upload display ads” option when you create a new Display campaign in Google Ads.

At this point you need to know exactly what you plan to upload, because there are a plethora of different sizes and formats available. You can upload GIF, JPG, PNG, HTML5 or AMPHTML (HTML ads are the animated ones). Then once you have worked out the media type, there are 20 different sizes available.

You can choose to add media that fits any of these sizes. The ad must exactly match the size in pixels dictated by the Google Ads ad slot. You need to upload a separate ad for every size slot you want to take.

This tip and many others are found at https://www.petramanos.com/category/tips/

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020