0405123696 petra@web-data-analytics.com

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Today I’ll be answering the question “How do I do keyword research using Google keyword planner?

This is part of our Google Ads Tips series found at petramanos.com/category/tips/

With Keyword Planner, you can find new keyword ideas for Google Ads campaigns that are relevant to your products, services, or the questions your target customers are asking. It’s a free tool, and is really handy for planning advertising and content marketing campaigns.

Keyword Planner will show you historical statistics such as search volumes and price per click for the keywords you research, so you can decide whether to add them to your campaigns.

To do it, click the Tools & Settings icon at the top of your account page. Under “Planning,” click Keyword Planner. Select either “Discover new keywords” or “Get search volume and forecasts”. Type keywords or add your website URL or the website URLs of your competitors. Choose your location. Click “Get Results” and finally review your keywords in the keyword ideas page.

A few ideas for using this data:

  • Review the list for keywords you do want AND keywords you don’t want. You’ll want to add the “don’t want” list to your negative keywords list so that you don’t waste your budget on these.
  • Compare the keywords generated by your URLs to the keywords generated by your competitors’ URLs. If your competitors web pages are generating better keywords than yours, you will want to update the text on your website to better describe your products or services.
  • Try to ensure the keywords you most want to rank for are also located in the text on your key landing pages so that you get a good quality score for those terms.
  • Use the best keywords to create search ads and custom intent audiences for display campaigns.

This tip and many others are found at https://www.petramanos.com/category/tips/


Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020