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Today I’ll be answering the question “How do I do keyword research using Google keyword planner?

This is part of our Google Ads Tips series found at petramanos.com/category/tips/

With Keyword Planner, you can find new keyword ideas for Google Ads campaigns that are relevant to your products, services, or the questions your target customers are asking. It’s a free tool, and is really handy for planning advertising and content marketing campaigns.

Keyword Planner will show you historical statistics such as search volumes and price per click for the keywords you research, so you can decide whether to add them to your campaigns.

To do it, click the Tools & Settings icon at the top of your account page. Under “Planning,” click Keyword Planner. Select either “Discover new keywords” or “Get search volume and forecasts”. Type keywords or add your website URL or the website URLs of your competitors. Choose your location. Click “Get Results” and finally review your keywords in the keyword ideas page.

A few ideas for using this data:

  • Review the list for keywords you do want AND keywords you don’t want. You’ll want to add the “don’t want” list to your negative keywords list so that you don’t waste your budget on these.
  • Compare the keywords generated by your URLs to the keywords generated by your competitors’ URLs. If your competitors web pages are generating better keywords than yours, you will want to update the text on your website to better describe your products or services.
  • Try to ensure the keywords you most want to rank for are also located in the text on your key landing pages so that you get a good quality score for those terms.
  • Use the best keywords to create search ads and custom intent audiences for display campaigns.

This tip and many others are found at https://www.petramanos.com/category/tips/

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020