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Today I’ll be answering the question “How do I do keyword research using Google keyword planner?

This is part of our Google Ads Tips series found at petramanos.com/category/tips/

With Keyword Planner, you can find new keyword ideas for Google Ads campaigns that are relevant to your products, services, or the questions your target customers are asking. It’s a free tool, and is really handy for planning advertising and content marketing campaigns.

Keyword Planner will show you historical statistics such as search volumes and price per click for the keywords you research, so you can decide whether to add them to your campaigns.

To do it, click the Tools & Settings icon at the top of your account page. Under “Planning,” click Keyword Planner. Select either “Discover new keywords” or “Get search volume and forecasts”. Type keywords or add your website URL or the website URLs of your competitors. Choose your location. Click “Get Results” and finally review your keywords in the keyword ideas page.

A few ideas for using this data:

  • Review the list for keywords you do want AND keywords you don’t want. You’ll want to add the “don’t want” list to your negative keywords list so that you don’t waste your budget on these.
  • Compare the keywords generated by your URLs to the keywords generated by your competitors’ URLs. If your competitors web pages are generating better keywords than yours, you will want to update the text on your website to better describe your products or services.
  • Try to ensure the keywords you most want to rank for are also located in the text on your key landing pages so that you get a good quality score for those terms.
  • Use the best keywords to create search ads and custom intent audiences for display campaigns.

This tip and many others are found at https://www.petramanos.com/category/tips/


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Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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