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The key factors affecting your ad rank (which position you get in Google) include your bid, your ad quality, your ad relevance and your landing page.

Your bid determines the maximum amount you’re willing to pay for a click on your ad. In a highly competitive market, your competitors may drive up the price in order to get the top spot, but for less competitive keywords this may be the quickest and fastest way to improve your ad ranking.

If you’re on a tight budget you can bid more on just the keywords that you feel give you the best value for money, or alternatively you can use one of the various Artificial Intelligence bidding strategies that Google Ads provides in an attempt to help you achieve your advertising goals. Using these bidding strategies enables Google Ads to bid on your behalf based on your pre-determined targets.

Increasing your Click Through Rate by writing better ad copy and highlighting specific features and benefits of your products or services will help you to get a better ad rank. Searchers typically desire to improve, or mitigate losses to, their health, finances and social status and so highlighting one of these three areas in your ads can improve CTR and thus ad rank.

Google’s algorithms are highly intelligent. They calculate the intent of the searcher by looking at the search terms a user has entered, their location, the type of device, the time of day, and their recent search history and other attributes. If the intent of the user is a good match to the intent of your ad and the intent of your landing page, you will get a better ad rank. For this reason, it may be better to craft different ads for different keyword groups, and even have different landing pages depending on the search intent.


leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

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Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020