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Your landing page is the web page where a user is sent after they click on your ad.

Google Ads measures how well your landing page provides information and solutions for visitors. They rank the landing page experience as Average, Below average, or Above average.

The landing page experience affects your Ad Rank when Google runs an auction for an ad impression and therefore your Cost Per Click (CPC) and position in every ad auction will be influenced in part by your website. As such, it’s important to keep your website well maintained when running paid ads through Google, as a deterioration in your website will cause your advertising costs to increase.

You can improve your landing page experience in the following ways:

  • Make sure your landing page contains plenty of text and that the text is well aligned to the keywords being targeted in Google Ads.
  • Provide useful information on your landing page that will help a visitor. This information can be in the form of text, images, graphs, media, interactive tools or downloadable files. The longer the user stays, the better.
  • Openly share information about your business and clearly state what your business does.
  • Improve the page load speed by reducing the size of images, and hosting the website on a faster server, or one closer to where your prospects are based. To test page speed, go to https://www.thinkwithgoogle.com/feature/testmysite/
  • Make sure your landing page is suitable for display on mobiles.
  • Use software that makes it easy for users to buy or sign up to your offers.
  • For shopping ads, land users on the product pages

This tip and many others are found at https://www.petramanos.com/category/tips/


Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020