0405123696 petra@web-data-analytics.com

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Your landing page is the web page where a user is sent after they click on your ad.

Google Ads measures how well your landing page provides information and solutions for visitors. They rank the landing page experience as Average, Below average, or Above average.

The landing page experience affects your Ad Rank when Google runs an auction for an ad impression and therefore your Cost Per Click (CPC) and position in every ad auction will be influenced in part by your website. As such, it’s important to keep your website well maintained when running paid ads through Google, as a deterioration in your website will cause your advertising costs to increase.

You can improve your landing page experience in the following ways:

  • Make sure your landing page contains plenty of text and that the text is well aligned to the keywords being targeted in Google Ads.
  • Provide useful information on your landing page that will help a visitor. This information can be in the form of text, images, graphs, media, interactive tools or downloadable files. The longer the user stays, the better.
  • Openly share information about your business and clearly state what your business does.
  • Improve the page load speed by reducing the size of images, and hosting the website on a faster server, or one closer to where your prospects are based. To test page speed, go to https://www.thinkwithgoogle.com/feature/testmysite/
  • Make sure your landing page is suitable for display on mobiles.
  • Use software that makes it easy for users to buy or sign up to your offers.
  • For shopping ads, land users on the product pages

This tip and many others are found at https://www.petramanos.com/category/tips/


Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020