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How can you find your competitors using Google Ads?

by | Google Ads, Tips | 0 comments

How can you find your competitors using Google Ads?

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You can use Google Ads to find out the businesses who are directly competing against you for the same keywords and geographical region.

In your Google Ads, click one of your campaigns, then select Auction Insights.

The Auction Insights report lets you compare your performance to other advertisers competing for the same terms. You can see how frequently your ads are being shown compared to your competitors’ ads, and whether you’re getting the top result.

How can you find your competitors using Google Ads?

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

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Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020