0405123696 petra@web-data-analytics.com

How can I target my audience on Google Ads?

by | Google Ads, Tips | 0 comments

How can I target my audience on Google Ads?

 1,311 total views,  6 views today

I love this question because I get super excited about targeting. Great targeting really boosts the results of your digital marketing efforts, and it’s something I spend a lot of time thinking about and researching every day.

Audience Engagement ReportThis might seem obvious, but the first thing you need to do is actually know who your audience is. Our clients get an Audience Engagement Report which lets us know the demographics, personal interests, recent online shopping habits, locations, device type and time of day/week of all your website visitors – graphically ordered by website engagement and revenue so that we can find the audiences that are most likely to engage with your website and (importantly!) to spend money.

Would it help you to know that the users who spent the most revenue per user on your website were also planning a holiday to Peru? This might seem random, but my clients who had these kinds of correlations on their Audience Engagement report and who then targeted other people like their highest revenue users got better results in their digital marketing.

The types of things you would want to know about your clients for targeting include their gender, their age, their interests, their online shopping habits, other websites they might frequent (your competitors, and/or adjacent industries), where they are located, whether they are parents or not, their household financial status, the devices they use, the types of things they may be searching for online, their occupation, how they behaved when they were on your website in the past and their email address if you have it.
Only selected accounts can use email addresses in Google Ads, but there are ways to combine Facebook PPC targeting (which does accept email addresses) with Google Ads by using remarketing lists.

Linkedin can target by occupation, and so if this is important you can combine Linkedin PPC with Google Ads through remarketing lists.

Different campaign types have different targeting options, and by using a combination of different campaign types and targeting options you can draw more of the right types of users towards your website. You can tell Google to pay more for people who have been on your website before or for people who meet the targeting criteria you set. You can also exclude users who don’t meet your targeting criteria if you have a tight budget to work within.

Targeting can be applied on a per campaign or a per ad group basis depending on the type of campaign and the type of targeting. It can get really complicated and there are a myriad of options, so if you ever want to run a “can I target this?” question past me, send me a message and I’ll be glad to help.

This tip and many others are found at https://www.petramanos.com/category/tips/


Submit a Comment

Your email address will not be published. Required fields are marked *

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020