0405123696 petra@web-data-analytics.com

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I love this question because I get super excited about targeting. Great targeting really boosts the results of your digital marketing efforts, and it’s something I spend a lot of time thinking about and researching every day.

Audience Engagement ReportThis might seem obvious, but the first thing you need to do is actually know who your audience is. Our clients get an Audience Engagement Report which lets us know the demographics, personal interests, recent online shopping habits, locations, device type and time of day/week of all your website visitors – graphically ordered by website engagement and revenue so that we can find the audiences that are most likely to engage with your website and (importantly!) to spend money.

Would it help you to know that the users who spent the most revenue per user on your website were also planning a holiday to Peru? This might seem random, but my clients who had these kinds of correlations on their Audience Engagement report and who then targeted other people like their highest revenue users got better results in their digital marketing.

The types of things you would want to know about your clients for targeting include their gender, their age, their interests, their online shopping habits, other websites they might frequent (your competitors, and/or adjacent industries), where they are located, whether they are parents or not, their household financial status, the devices they use, the types of things they may be searching for online, their occupation, how they behaved when they were on your website in the past and their email address if you have it.
Only selected accounts can use email addresses in Google Ads, but there are ways to combine Facebook PPC targeting (which does accept email addresses) with Google Ads by using remarketing lists.

Linkedin can target by occupation, and so if this is important you can combine Linkedin PPC with Google Ads through remarketing lists.

Different campaign types have different targeting options, and by using a combination of different campaign types and targeting options you can draw more of the right types of users towards your website. You can tell Google to pay more for people who have been on your website before or for people who meet the targeting criteria you set. You can also exclude users who don’t meet your targeting criteria if you have a tight budget to work within.

Targeting can be applied on a per campaign or a per ad group basis depending on the type of campaign and the type of targeting. It can get really complicated and there are a myriad of options, so if you ever want to run a “can I target this?” question past me, send me a message and I’ll be glad to help.

This tip and many others are found at https://www.petramanos.com/category/tips/


david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021