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If you’re running Google Ads campaigns or trying to improve your website’s organic rankings and you are targeting a specific location it’s worthwhile checking whether your keywords have adequate search volume.

You can check the volume of searches by location in the Google Ads Keyword Planner. To do this, you can change the location set in the Keyword Planner and then type in your keywords to check how they perform.

Keep in mind that your ad targeting in Google Ads can actually be more granular geographically than the Keyword Planner, so this might not give you accurate results if you only sell within a small geographical region. In Google Ads you can advertise down to the suburb / postcode level, whereas in Keyword Planner it will only show you down to the city level, or sometimes down to a city district for densely populated cities.

In Keyword Planner, you can filter search volume for a set of keywords by location, language, search networks and date range.

This tip and many others are found at https://www.petramanos.com/category/tips/

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

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I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020