1,671 total views, 3 views today
According to moz.com, paid ads don’t directly affect organic rankings. But there are indirect effects of using paid ads that will lead to a higher organic ranking over time.
For example running paid ads may lead to increased linking to your website, mentions of your website or brand, shares on social media, or more people typing your website directly into Google. The more of these things that happen the better your website will rank organically overall, and therefore you may ironically get better rankings for search terms that you are targeting using paid ads.
If you are wanting to use Google Ads for this purpose, I recommend using Display ads instead of Search ads because Display ads can get a lot more traffic (due to being cheaper per click) and therefore there is the possibility to get a lot more shares.
It’s also possible to put your social shares into hyperdrive by sending international traffic with a lower CPC to your landing pages. Some international audiences have a higher sharing culture than our Western target markets, and are much less expensive to target. Experiment with putting a percentage of your display audience into international audiences and see if your shares and organic rankings increase. If you’re getting 100 shares a month from the international traffic (which is surprisingly inexpensive) you can even set this international Google Ads campaign up so that you only have to pay Google when a person shares, and the rest of the traffic will be free.
This tip and many others are found at https://www.petramanos.com/category/tips/