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Google Ads is one of the best platforms to promote products, irrespective of whether they’re common products, new products or even in a new product category.

If you are selling a new product, people might not be searching for that product by name, but Google Ads will show your products in Shopping ads, Search ads or Display ads based on keywords you choose or text on your product page.

So let’s say you have a completely new product such as a shoe that also works as a mobile phone. If you describe all of its features, your shopping feed will be picked up by users searching for those features even if they don’t search for your product specifically. If users like your product image they will be attracted to learn more.

Similarly, Display ads can be created to promote your new product and these will attract clicks from people who are interested based on your image and any supporting text. Search ads can target your competitors’ brand, or keywords relating to similar products.

It’s easier to introduce your new products to an audience Google has already identified for you, or to a remarketing audience of people who have been to your website before.

By default, the remarketing audience for Google Ads only captures visitors to your website within the last 30 days, but you can create an audience up to 540 days. I strongly recommend creating this longer-term remarketing audience so that you can continue to market to people who are already aware of your brand and your product range.

This tip and many others are found at https://www.petramanos.com/category/tips/


Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020