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Google Ads is one of the best platforms to promote products, irrespective of whether they’re common products, new products or even in a new product category.
If you are selling a new product, people might not be searching for that product by name, but Google Ads will show your products in Shopping ads, Search ads or Display ads based on keywords you choose or text on your product page.
So let’s say you have a completely new product such as a shoe that also works as a mobile phone. If you describe all of its features, your shopping feed will be picked up by users searching for those features even if they don’t search for your product specifically. If users like your product image they will be attracted to learn more.
Similarly, Display ads can be created to promote your new product and these will attract clicks from people who are interested based on your image and any supporting text. Search ads can target your competitors’ brand, or keywords relating to similar products.
It’s easier to introduce your new products to an audience Google has already identified for you, or to a remarketing audience of people who have been to your website before.
By default, the remarketing audience for Google Ads only captures visitors to your website within the last 30 days, but you can create an audience up to 540 days. I strongly recommend creating this longer-term remarketing audience so that you can continue to market to people who are already aware of your brand and your product range.
This tip and many others are found at https://www.petramanos.com/category/tips/