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Google Ads is one of the best platforms to promote products, irrespective of whether they’re common products, new products or even in a new product category.

If you are selling a new product, people might not be searching for that product by name, but Google Ads will show your products in Shopping ads, Search ads or Display ads based on keywords you choose or text on your product page.

So let’s say you have a completely new product such as a shoe that also works as a mobile phone. If you describe all of its features, your shopping feed will be picked up by users searching for those features even if they don’t search for your product specifically. If users like your product image they will be attracted to learn more.

Similarly, Display ads can be created to promote your new product and these will attract clicks from people who are interested based on your image and any supporting text. Search ads can target your competitors’ brand, or keywords relating to similar products.

It’s easier to introduce your new products to an audience Google has already identified for you, or to a remarketing audience of people who have been to your website before.

By default, the remarketing audience for Google Ads only captures visitors to your website within the last 30 days, but you can create an audience up to 540 days. I strongly recommend creating this longer-term remarketing audience so that you can continue to market to people who are already aware of your brand and your product range.

This tip and many others are found at https://www.petramanos.com/category/tips/


david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020