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Google Ads is one of the best platforms to promote products, irrespective of whether they’re common products, new products or even in a new product category.

If you are selling a new product, people might not be searching for that product by name, but Google Ads will show your products in Shopping ads, Search ads or Display ads based on keywords you choose or text on your product page.

So let’s say you have a completely new product such as a shoe that also works as a mobile phone. If you describe all of its features, your shopping feed will be picked up by users searching for those features even if they don’t search for your product specifically. If users like your product image they will be attracted to learn more.

Similarly, Display ads can be created to promote your new product and these will attract clicks from people who are interested based on your image and any supporting text. Search ads can target your competitors’ brand, or keywords relating to similar products.

It’s easier to introduce your new products to an audience Google has already identified for you, or to a remarketing audience of people who have been to your website before.

By default, the remarketing audience for Google Ads only captures visitors to your website within the last 30 days, but you can create an audience up to 540 days. I strongly recommend creating this longer-term remarketing audience so that you can continue to market to people who are already aware of your brand and your product range.

This tip and many others are found at https://www.petramanos.com/category/tips/


leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020