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Google Ads does work for “most” businesses, although your strategy may need to be different than another business, depending upon your budget, your goals, the price of your products and services and how competitive your industry is.

Using Google Ads you can create brand awareness, sales, leads and traffic. Ecommerce businesses can use Google Ads to sell directly to consumers and all businesses can use Google Ads to find highly qualified leads.

To assess if Google Ads would work for your business you should consider your budget and then research to see how much a click costs and how many people are searching for particular keyword terms that are relevant to your products and services. Expect to spend based on the average cost per click for your industry. You will be able to see average prices when you use the Google Ads keyword research tool.

If you sell lower priced products or services you need to make sure that you can at least break even on your ads. Does your product or service easily sell online? Do you need to achieve a certain Return on Ad Spend, or sales volume to be profitable?

For example, food and beverage ads for offline venues do not typically do well through the search network because the cost per click may be too high compared to the value of the sale. However, these same venues can use the Display network to generate awareness and remind customers to return again.

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Adam Wiles Ecommerce Google Ads

Working with Petra and her team has given me a better understanding of the key indicators that will help in growing my business. The information and service they provide, assists me in refining my business goals and therefore would highly recommend their services.

Adam Wiles CEO of Podiatry First Sports Ecommerce Google Ads April 26, 2021

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021