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Google Ads does work for “most” businesses, although your strategy may need to be different than another business, depending upon your budget, your goals, the price of your products and services and how competitive your industry is.

Using Google Ads you can create brand awareness, sales, leads and traffic. Ecommerce businesses can use Google Ads to sell directly to consumers and all businesses can use Google Ads to find highly qualified leads.

To assess if Google Ads would work for your business you should consider your budget and then research to see how much a click costs and how many people are searching for particular keyword terms that are relevant to your products and services. Expect to spend based on the average cost per click for your industry. You will be able to see average prices when you use the Google Ads keyword research tool.

If you sell lower priced products or services you need to make sure that you can at least break even on your ads. Does your product or service easily sell online? Do you need to achieve a certain Return on Ad Spend, or sales volume to be profitable?

For example, food and beverage ads for offline venues do not typically do well through the search network because the cost per click may be too high compared to the value of the sale. However, these same venues can use the Display network to generate awareness and remind customers to return again.

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020