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Google Ads does work for “most” businesses, although your strategy may need to be different than another business, depending upon your budget, your goals, the price of your products and services and how competitive your industry is.

Using Google Ads you can create brand awareness, sales, leads and traffic. Ecommerce businesses can use Google Ads to sell directly to consumers and all businesses can use Google Ads to find highly qualified leads.

To assess if Google Ads would work for your business you should consider your budget and then research to see how much a click costs and how many people are searching for particular keyword terms that are relevant to your products and services. Expect to spend based on the average cost per click for your industry. You will be able to see average prices when you use the Google Ads keyword research tool.

If you sell lower priced products or services you need to make sure that you can at least break even on your ads. Does your product or service easily sell online? Do you need to achieve a certain Return on Ad Spend, or sales volume to be profitable?

For example, food and beverage ads for offline venues do not typically do well through the search network because the cost per click may be too high compared to the value of the sale. However, these same venues can use the Display network to generate awareness and remind customers to return again.

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020