0405123696 petra@web-data-analytics.com

 594 total views,  3 views today

Google Ads does not charge any additional fee to add extensions to your ads.

Your actual Cost Per Click for ads with extensions is calculated the same way as for ads without extensions. I.e. you bid against other businesses seeking to place ads on the same keywords, and you pay the cost of the click, no matter what part of your ad they click on.

It may occasionally cost you more if you use extensions. If your ad has multiple things that can be clicked as a result of adding extensions, a user may click the same ad more than once. In this case Google Ads charges for two clicks rather than one.

​​The maximum charge is two clicks per impression for each ad and its extensions no matter how many times someone clicks on the ad.

Something else to consider is that the conversion rate may increase or decrease based on which page a user lands on. If you use Automated Extensions and the user clicks a link and is directed to a broken or non-sales page, then the conversion rate may decrease as a result of using the extensions. For this reason we recommend turning off Automated Extensions and using Manual Extensions instead.​​

If your ad is larger it tends to take up more real estate on the Google search results. So an ad loaded with extensions should theoretically get a higher Click-through rate than one without them.​​​ Given there is no additional charge, it makes sense to use as many extensions as it makes sense to, as long as they are effective.

This tip and many others are found at https://www.petramanos.com/category/tips/

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020