0405123696 petra@web-data-analytics.com

 768 total views,  3 views today

Google Ads does not charge any additional fee to add extensions to your ads.

Your actual Cost Per Click for ads with extensions is calculated the same way as for ads without extensions. I.e. you bid against other businesses seeking to place ads on the same keywords, and you pay the cost of the click, no matter what part of your ad they click on.

It may occasionally cost you more if you use extensions. If your ad has multiple things that can be clicked as a result of adding extensions, a user may click the same ad more than once. In this case Google Ads charges for two clicks rather than one.

​​The maximum charge is two clicks per impression for each ad and its extensions no matter how many times someone clicks on the ad.

Something else to consider is that the conversion rate may increase or decrease based on which page a user lands on. If you use Automated Extensions and the user clicks a link and is directed to a broken or non-sales page, then the conversion rate may decrease as a result of using the extensions. For this reason we recommend turning off Automated Extensions and using Manual Extensions instead.​​

If your ad is larger it tends to take up more real estate on the Google search results. So an ad loaded with extensions should theoretically get a higher Click-through rate than one without them.​​​ Given there is no additional charge, it makes sense to use as many extensions as it makes sense to, as long as they are effective.

This tip and many others are found at https://www.petramanos.com/category/tips/

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020