0405123696 petra@web-data-analytics.com

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Google Ads does not charge any additional fee to add extensions to your ads.

Your actual Cost Per Click for ads with extensions is calculated the same way as for ads without extensions. I.e. you bid against other businesses seeking to place ads on the same keywords, and you pay the cost of the click, no matter what part of your ad they click on.

It may occasionally cost you more if you use extensions. If your ad has multiple things that can be clicked as a result of adding extensions, a user may click the same ad more than once. In this case Google Ads charges for two clicks rather than one.

​​The maximum charge is two clicks per impression for each ad and its extensions no matter how many times someone clicks on the ad.

Something else to consider is that the conversion rate may increase or decrease based on which page a user lands on. If you use Automated Extensions and the user clicks a link and is directed to a broken or non-sales page, then the conversion rate may decrease as a result of using the extensions. For this reason we recommend turning off Automated Extensions and using Manual Extensions instead.​​

If your ad is larger it tends to take up more real estate on the Google search results. So an ad loaded with extensions should theoretically get a higher Click-through rate than one without them.​​​ Given there is no additional charge, it makes sense to use as many extensions as it makes sense to, as long as they are effective.

This tip and many others are found at https://www.petramanos.com/category/tips/

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021