Do people really click on Google Ads?

by Petra Manos | Google Ads, Tips | 0 comments

Do people really click on Google Ads?

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_{Yes, people definitely click on Google Ads ads!

In many instances searchers are looking to buy a product or service and they specifically look at the ads, because they assume that those will be more relevant than the articles.

For example, an article may be written by someone overseas or who is teaching, but not selling the solution. Because of this, when we are looking to buy something we have been trained to look at the ads first and foremost.

When your prospect searches for a product or service in Google they will click on your ad if they think you are offering the product or service that they are looking for. For this reason, it’s really useful to split your advertising into different Ad Groups based on similar keywords, so that you can serve ads that are relevant to what your prospects are looking for.

If your ads and landing pages are similar to the terms being searched, you are more likely to get your ads on the top of the search results. These top ads are clicked more often, bringing highly targeted traffic to your website.}

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Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

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Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020