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I’ve seen mixed results with regards to Paid Search compared to Organic Search. Ultimately it’s better to have both rather than one or the other.

Because Google Ads is a paid system, you can bid on keywords, customize your location and target specific audiences but you can’t really do that with Organic Search.

Additionally, It takes a longer period to get organic results to appear on the first page of Google, and even then the top Google Ads are placed above the organic results. Paid ads get more impressions and clicks simply because people are often too lazy to scroll down to look for the organic listings lower on the page, especially if an ad meets their needs.

If you rely on only organic listings, your competitors may get more clicks, even when a user searches for your business name.

Of course the benefit of Organic Search is that it is free (other than the cost of SEO marketing services) and so once you’ve got it working, you can get much more revenue than you would have got from ads alone. “Free” scales pretty much infinitely, whereas Paid Search only scales up to your advertising budget.

Many businesses find Paid Search to be more reliable and that it provides them with more consistent, relevant leads and the ability to control their brand and message, whereas Organic Search involves a bit more luck and/or dedicated efforts over time.

This tip and many others are found at https://www.petramanos.com/category/tips/

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020