0405123696 petra@web-data-analytics.com

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Yes, you can definitely target Google Ads by location.

This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to using SEO.

You can choose to target a specific location where you want your ads to appear to help you find the right customers and also restrict it in areas where you don’t want to target to avoid irrelevant clicks and impressions.

Location targeting includes countries, areas within a country such as a city, state or postcode, a radius around a location, or location groups. You can also target places of interest, your business address, or you can target based on average household income per postcode.

Getting the locations right for your offer can definitely improve your Return on Investment.

For example, let’s say you have a physical shop, office or clinic and you want to attract people nearby. You could target people within a radius of your address, or people who live in suburbs where they would likely drive past you every day if you are located on a main road between their home and their workplace.

Another possibility would be to segment each nearby postcode separately so that you can see if there are some postcodes that don’t turn into conversions.

(On this, my partner specialises in Geospatial Science and he says that people don’t like to cross main roads, so it’s important to target people in suburbs on the same side of the main road. Could be worthwhile testing this in your ads by segmenting by postcode).

Another possibility might be that you target broad areas but then exclude some specific areas where you know you won’t find your target customers. You can do this by excluding specific regions, or you can use demographic targeting by household income.

The household income targeting option is based on the average household income for an IP address range (IP addresses are location dependent). Similar to targeting by suburb, the household income targeting will average the incomes for a particular district and therefore will automatically group households by location without you needing to do this manually.

This tip and many others are found at https://www.petramanos.com/category/tips/


Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020