0405123696 petra@web-data-analytics.com

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Yes! You can create multiple ads within the same ad group to help you find the best performing ads. Google generally recommends at least two Expanded Text ads (these are ads where you control which ad copy is shown) and one Responsive Search ad (these ones pick from a list of phrases) for an ad group.

It is not recommended to use the exact same keyword in different ad groups however.

If you want to test the same keyword with different settings or landing page, it is better to set up a Campaign experiment or an Ad variation (these are available under Drafts & Experiments) so that the ads don’t compete with each other.

Fortunately, if two ad groups have the same keywords but with different match types (exact match, broad match etc) it is improbable that these keywords will compete.
Google assigns a different Ad Rank depending on which match type you have used, with a higher ad rank being assigned to keywords that are more specific. The keyword with the highest Ad Rank is preferred for triggering an ad, and so as long as the match types are different Google will go with the most specific match from your keywords.

This tip and many others are found at https://www.petramanos.com/category/tips/

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020