0405123696 petra@web-data-analytics.com

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Yes! You can create multiple ads within the same ad group to help you find the best performing ads. Google generally recommends at least two Expanded Text ads (these are ads where you control which ad copy is shown) and one Responsive Search ad (these ones pick from a list of phrases) for an ad group.

It is not recommended to use the exact same keyword in different ad groups however.

If you want to test the same keyword with different settings or landing page, it is better to set up a Campaign experiment or an Ad variation (these are available under Drafts & Experiments) so that the ads don’t compete with each other.

Fortunately, if two ad groups have the same keywords but with different match types (exact match, broad match etc) it is improbable that these keywords will compete.
Google assigns a different Ad Rank depending on which match type you have used, with a higher ad rank being assigned to keywords that are more specific. The keyword with the highest Ad Rank is preferred for triggering an ad, and so as long as the match types are different Google will go with the most specific match from your keywords.

This tip and many others are found at https://www.petramanos.com/category/tips/

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020