0405123696 petra@web-data-analytics.com

 624 total views,  6 views today

Yes! You can create multiple ads within the same ad group to help you find the best performing ads. Google generally recommends at least two Expanded Text ads (these are ads where you control which ad copy is shown) and one Responsive Search ad (these ones pick from a list of phrases) for an ad group.

It is not recommended to use the exact same keyword in different ad groups however.

If you want to test the same keyword with different settings or landing page, it is better to set up a Campaign experiment or an Ad variation (these are available under Drafts & Experiments) so that the ads don’t compete with each other.

Fortunately, if two ad groups have the same keywords but with different match types (exact match, broad match etc) it is improbable that these keywords will compete.
Google assigns a different Ad Rank depending on which match type you have used, with a higher ad rank being assigned to keywords that are more specific. The keyword with the highest Ad Rank is preferred for triggering an ad, and so as long as the match types are different Google will go with the most specific match from your keywords.

This tip and many others are found at https://www.petramanos.com/category/tips/

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020