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Google has a term for this, they call it ‘Double Serving’. It’s listed in their Abusing the ad network policies as an Unfair advantage, so the answer is no.

Double serving is when the same business has multiple websites or multiple Google Ads accounts and the same business displays two or more ads at the same time. Google considers this to be non-competitive and gaining unfair advantage in the ad auction. This is the only way that it is possible to show multiple ads at the same time, because otherwise Google only picks one ad from your account to display.

It’s actually relatively common for businesses to create different business entities for the purpose of digital marketing – for example “Mr Hot Water – Your Local Plumber” and “1300 Plumbing” (totally made up names) could be exactly the same business.

The Google Ads policy is a little vague, for example if the branding, pricing, products being sold or services are different, then it may be possible to consider two similar businesses with the same legal ownership as being different businesses. If you’re essentially running multiple websites and have exactly the same operations behind the scenes however, then you’re skating on thin ice.

Google state that if caught, they may suspend your account and prevent your business advertising through Google in the future. If this is something you really need to do because you legitimately have multiple businesses, make sure both businesses are their own entity and are positioned quite differently before using Google to advertise in this way.

This tip and many others are found at https://www.petramanos.com/category/tips/


charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

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I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020