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Google has a term for this, they call it ‘Double Serving’. It’s listed in their Abusing the ad network policies as an Unfair advantage, so the answer is no.

Double serving is when the same business has multiple websites or multiple Google Ads accounts and the same business displays two or more ads at the same time. Google considers this to be non-competitive and gaining unfair advantage in the ad auction. This is the only way that it is possible to show multiple ads at the same time, because otherwise Google only picks one ad from your account to display.

It’s actually relatively common for businesses to create different business entities for the purpose of digital marketing – for example “Mr Hot Water – Your Local Plumber” and “1300 Plumbing” (totally made up names) could be exactly the same business.

The Google Ads policy is a little vague, for example if the branding, pricing, products being sold or services are different, then it may be possible to consider two similar businesses with the same legal ownership as being different businesses. If you’re essentially running multiple websites and have exactly the same operations behind the scenes however, then you’re skating on thin ice.

Google state that if caught, they may suspend your account and prevent your business advertising through Google in the future. If this is something you really need to do because you legitimately have multiple businesses, make sure both businesses are their own entity and are positioned quite differently before using Google to advertise in this way.

This tip and many others are found at https://www.petramanos.com/category/tips/


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David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

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Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Nadia Rossi

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Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020