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Google has a term for this, they call it ‘Double Serving’. It’s listed in their Abusing the ad network policies as an Unfair advantage, so the answer is no.

Double serving is when the same business has multiple websites or multiple Google Ads accounts and the same business displays two or more ads at the same time. Google considers this to be non-competitive and gaining unfair advantage in the ad auction. This is the only way that it is possible to show multiple ads at the same time, because otherwise Google only picks one ad from your account to display.

It’s actually relatively common for businesses to create different business entities for the purpose of digital marketing – for example “Mr Hot Water – Your Local Plumber” and “1300 Plumbing” (totally made up names) could be exactly the same business.

The Google Ads policy is a little vague, for example if the branding, pricing, products being sold or services are different, then it may be possible to consider two similar businesses with the same legal ownership as being different businesses. If you’re essentially running multiple websites and have exactly the same operations behind the scenes however, then you’re skating on thin ice.

Google state that if caught, they may suspend your account and prevent your business advertising through Google in the future. If this is something you really need to do because you legitimately have multiple businesses, make sure both businesses are their own entity and are positioned quite differently before using Google to advertise in this way.

This tip and many others are found at https://www.petramanos.com/category/tips/


Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020