0405123696 petra@web-data-analytics.com

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Yes, you can track conversions in Display ads exactly as you would for Search or Shopping ads. This may include transacting, reaching a thankyou page, or triggering a tracked goal in Google Analytics.

A word of caution though!

Display rarely gets the same conversion rate as Search or Shopping ads because you’re targeting users much earlier in their buying cycle. The purpose of Display ads is to attract very niche and attractive buying audiences into the top of your sales funnel so that they can filter through your customer journey over time. If you try to measure these users against immediate transactions and signups you might be disappointed with Display advertising as your conversions will seem really low.

Instead, you should create “Conversion Action Sets” for Display that are different from Search and Shopping campaigns. You can apply your Conversion Set to all your Display campaigns so that you can compare them against each other, but include a larger range of early conversions so that you can see which targeting settings, landing pages, ad assets etc are actually effective. A quick and easy Conversion Set I recommend is just to add “Add to Cart” as a Display conversion for Ecommerce businesses, and “Spent Longer than 1 Minute on the Website” as a Display conversion for other businesses. If you can navigate the tech, it is also great to also add social sharing from your website as an early conversion. With a higher conversion rate across your display campaigns, you’ll then be able to see which Display ads and options are working and which are not.

Pro Tip – make sure you add revenue into Google Ads for conversions that actually lead to revenue such as transactions, and an average revenue for leads. This way even if you add additional conversions for Display ads, you can still compare ads and targeting by conversion value as well as earlier stage conversions.

This tip and many others are found at https://www.petramanos.com/category/tips/

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020