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The Google Display Network can host banner ads and video ads, but the Google search results only show Search ads and Shopping ads.

Shopping ads do show product images and so they can look similar to banner ads. They’re labeled as “Sponsored” or appear with an “Ad” or “Ads” label on the search results page and might have an “Ads by Google” label on partner sites.

The images used for shopping ads are taken from the ecommerce website’s shopping feed, so if you run an ecommerce store you need to ensure that the best image is being sent to the feed.

Unlike fixed size display banner ads where you can control exactly how the image appears, Shopping ads are generated dynamically by Google.

Can Google Search Network show image ads?


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Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

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Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

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