Warnings and disapprovals on products in Google Merchant Centre can lead to a lower ROI

Google Merchant Centre is the marketing repository of all your inventory data. If there is a field missing or incorrectly populated you will get a warning or a disapproved product show up in Google Merchant Centre. A disapproved product cannot be marketed at all, whereas a product with a warning may lead to a lower than usual ROI. It’s a good idea to check through them often. We monitor our clients’ Google Merchant Centre for warnings and disapprovals weekly.

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