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Google Ads Tip : Target Your Best Prospects First

The trick to getting a higher Return on Ad Spend is to target your best prospects first

Imagine a series of buckets, each one a little wider and each under the other. When the top-most bucket fills up to the brim, it overflows and lands in the next bucket. That’s how your digital advertising should be set up if you want to maximise your Return On Ad Spend. Basically, set the criteria that will get you the highest Return On Ad Spend as your topmost bucket. Once you exhaust the possibilities for filling that bucket (i.e. when your best campaign is no longer able to spend more), let your budget overflow into the next bucket.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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