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Google Ads Tip : Success Leads To More Competition

The more successful your business becomes the more competitive your brand terms will become

If your brand becomes synonymous with the generic term for your product or service then ironically your brand name turns into generic keywords for all your competitors. For example, if you search for “texta”, the pens that pop up in Shopping campaigns will probably not be the texta brand. Texta have to fight for presence in their own market. The best way to resolve this issue is to invest in Merchant Centre SEO through a dedicated ecommerce PPC agency. You will want your own brand terms to show up in various fields in your Merchant Centre in order to give your own brand a boost above the noise, especially if you sell both retail and wholesale at the same time.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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