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Google Ads Tip : Is Bidding On Your Brand A Bad Idea?

Some people think a brand name campaign is a waste of money

This is even more important for Shopping ads and businesses with generic keywords in their name, because your competitors will be all over your search terms. Test this for yourself – type in your business name into Google and see if there are any text ads. Then look in Shopping and see if other businesses have Shopping ads there. If other businesses are showing up for your business name, you will want to consider at least a small advertising budget on your brand terms so that your just-about-to-buy customer doesn’t buy from someone else!

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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