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Some people prefer to buy locally, either by city, state or country

This point is especially important if you compete with lower-priced imports from overseas, or if your product can be purchased at a lower price from an Amazon vendor overseas. Both of these competitors can easily displace your sale if a person is location-agnostic, but if the person specifically wants to buy from your city, state or country then you immediately narrow your pool of competitors. If you run Search ads, make sure your location is prominently described in the copy, and if possible highlight shipping location and speed of delivery on your landing pages.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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