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Google Ads Tip : Exclude Junk Keywords From Shopping Campaigns

Shopping campaigns can get clicks for junk search terms

This is one reason why it is better to run Shopping and Display campaigns separately rather than lump them together in a Smart campaign. The Smart campaign doesn’t give you access to your search terms and so you can’t see what terms you’re paying for. Check your search terms report regularly and set terms as negative if they are not relevant to what you sell. BUT WARNING! Never set your negatives as very broad terms that are similar to what you sell because Google can and does come up with all sorts of synonyms.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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